My name is Dwi Ananto. I was born in Bogor Desember 14th 1987. Iam second by 3 brothers. My home stay in Bogor at Jl. Nanas 6 Gn.Putri-Bogor.
Hoby
My hoby is sport, such as Soccer, and Futsal. But I ever seriously the Soccer. I hope sometimes I can be useful for my nation and state and I want to make my parent so happy. So I must be work hard and diligent.
Study
My paforite study is Pancasila Education. Because with this study I can make something new breakthrough is never are in Law. If I have been it, I want to UUD 45 with skill my self.
Minggu, 30 Mei 2010
Kamis, 01 April 2010
Ingris Bisnis part 1. part 2
Ingris Bisnis part 1. part 2
The Carpet Fitter Eddie was a carpet fitter, and he hated it. For ten years he had spent his days sitting, squatting, kneeling or crawling on floors, in houses, offices, shops, factories and restaurants. Ten years of his life, cutting and fitting carpets for other people to walk on, without even seeing them. When his work was done, no-one ever appreciated it. No- one ever said "Oh, that's a beautiful job, the carpet fits so neatly." They just walked all over it. Eddie was sick of it. He was especially sick of it on this hot, humid day in August, as he worked to put the finishing touches to today's job. He was just cutting and fixing the last edge on a huge red carpet which he had fitted in the living room of Mrs. Vanbrugh's house. Rich Mrs. Vanbrugh, who changed her carpets every year, and always bought the best. Rich Mrs. Vanbrugh, who had never even given him a cup of tea all day, and who made him go outside when he wanted to smoke. Ah well, it was four o'clock and he had nearly finished. At least he would be able to get home early today. He began to day-dream about the weekend, about the Saturday football game he always played for the local team, where he was known as "Ed the Head" for his skill in heading goals from corner kicks. Eddie sat back and sighed. The job was done, and it was time for a last cigarette. He began tapping the pockets of his overalls, looking for the new packet of Marlboro he had bought that morning. They were not there. It was as he swung around to look in his toolbox for the cigarettes that Eddie saw the lump. Right in the middle of the brand new bright red carpet, there was a lump. A very visible lump. A lump the size of -- the size of a packet of cigarettes. "Blast!" said Eddie angrily. "I've done it again! I've left the cigarettes under the blasted carpet!" He had done this once before, and taking up and refitting the carpet had taken him two hours. Eddie was determined that he was not going to spend another two hours in this house. He decided to get rid of the lump another way. It would mean wasting a good packet of cigarettes, nearly full, but anything was better than taking up the whole carpet and fitting it again. He turned to his toolbox for a large hammer. Holding the hammer, Eddie approached the lump in the carpet. He didn't want to damage the carpet itself, so he took a block of wood and placed it on top of the lump. Then he began to beat the block of wood as hard as he could. He kept beating, hoping Mrs. Vanbrugh wouldn't hear the noise and come to see what he was doing. It would be difficult to explain why he was hammering the middle of her beautiful new carpet. After three or four minutes, the lump was beginning to flatten out. Eddie imagined the cigarette box breaking up, and the crushed cigarettes spreading out under the carpet. Soon, he judged that the lump was almost invisible. Clearing up his tools, he began to move the furniture back into the living room, and he was careful to place one of the coffee tables over the place where the lump had been, just to make sure that no-one would see the spot where his cigarettes had been lost. Finally, the job was finished, and he called Mrs. Vanbrugh from the dining room to inspect his work. "Yes, dear, very nice," said the lady, peering around the room briefly. "You'll be sending me a bill, then?" "Yes madam, as soon as I report to the office tomorrow that the job is done." Eddie picked up his tools, and began to walk out to the van. Mrs. Vanbrugh accompanied him. She seemed a little worried about something. "Young man," she began, as he climbed into the cab of his van, laying his toolbox on the passenger seat beside him, "while you were working today, you didn't by any chance see any sign of Armand, did you? Armand is my parakeet. A beautiful bird, just beautiful, such colors in his feathers... I let him out of his cage, you see, this morning, and he's disappeared. He likes to walk around the house, and he's so good, he usually just comes back to his cage after an hour or so and gets right in. Only today he didn't come back. He's never done such a thing before, it's most peculiar..." "No, madam, I haven't seen him anywhere," said Eddie, as he reached to start the van. And saw his packet of Marlboro cigarettes on the dashboard, where he had left it at lunchtime.... And remembered the lump in the carpet.... And realised what the lump was.... And remembered the hammering.... And began to feel rather sick....Multiple-Choice QuestionsClick on the answer you think is correct.
1. Why did Eddie hate being a carpet-fitter?
a)The pay was too low.
b)He didn't like working alone.
c)No-one appreciated his work.
d)He couldn't smoke on the job.
2. What did Eddie think of Mrs. Vanbrugh?
a)She was a kind, thoughtful lady.
b)She was rich and selfish.
c)She was always losing things.
d)She had good taste in furniture.
3. Why was Eddie called "Ed the Head" by his friends?
a)Because he was such an intelligent carpet-fitter.
b)Because he had a large head.
c)Because he was very proud and self-important.
d)Because of his footballing skills.
4. What did Eddie want to do when he had finished fitting the carpet?
a)have a cigarette
b)hammer the carpet flat
c)look for Mrs. Vanbrugh's lost bird
d)start work in the dining room
5. Why didn't Eddie remove the carpet to take out the thing that was causing the lump?
a)He couldn't take the carpet up once he had fitted it.
b)He didn't need the cigarettes because he had some more in the van.
c)It would take too long to remove the carpet and re-fit it.
d)He intended to come back and remove the lump the next day.
6. What did Eddie do with the hammer?
a)hammered nails into the lump
b)fixed the coffee table
c)left it under the carpet
d)flattened the carpet
7. What was Mrs. Vanbrugh worried about?
a)Her bird was missing.
b)She thought the carpet was going to be too expensive.
c)She thought Eddie had been smoking in the house.
d)She couldn't find her husband Armand.
8. What was really under the carpet?
a)the cigarettes
b)Eddie's toolbox
c)nothing
d)the missing bird
9. "Eddie was determined...." means that he:
a)had no idea
b)decided for sure
c)felt very angry
d)couldn't decide
10. "Peculiar" in the sentence "He's never done such a thing before, it's most peculiar..." means:
a)normal
b)like a bird
c)difficult
d)strange
Answer
1. C
2. B
3. D
4. B
5. C
6. D
7. A
8. D
9. A
10. D
The Carpet Fitter Eddie was a carpet fitter, and he hated it. For ten years he had spent his days sitting, squatting, kneeling or crawling on floors, in houses, offices, shops, factories and restaurants. Ten years of his life, cutting and fitting carpets for other people to walk on, without even seeing them. When his work was done, no-one ever appreciated it. No- one ever said "Oh, that's a beautiful job, the carpet fits so neatly." They just walked all over it. Eddie was sick of it. He was especially sick of it on this hot, humid day in August, as he worked to put the finishing touches to today's job. He was just cutting and fixing the last edge on a huge red carpet which he had fitted in the living room of Mrs. Vanbrugh's house. Rich Mrs. Vanbrugh, who changed her carpets every year, and always bought the best. Rich Mrs. Vanbrugh, who had never even given him a cup of tea all day, and who made him go outside when he wanted to smoke. Ah well, it was four o'clock and he had nearly finished. At least he would be able to get home early today. He began to day-dream about the weekend, about the Saturday football game he always played for the local team, where he was known as "Ed the Head" for his skill in heading goals from corner kicks. Eddie sat back and sighed. The job was done, and it was time for a last cigarette. He began tapping the pockets of his overalls, looking for the new packet of Marlboro he had bought that morning. They were not there. It was as he swung around to look in his toolbox for the cigarettes that Eddie saw the lump. Right in the middle of the brand new bright red carpet, there was a lump. A very visible lump. A lump the size of -- the size of a packet of cigarettes. "Blast!" said Eddie angrily. "I've done it again! I've left the cigarettes under the blasted carpet!" He had done this once before, and taking up and refitting the carpet had taken him two hours. Eddie was determined that he was not going to spend another two hours in this house. He decided to get rid of the lump another way. It would mean wasting a good packet of cigarettes, nearly full, but anything was better than taking up the whole carpet and fitting it again. He turned to his toolbox for a large hammer. Holding the hammer, Eddie approached the lump in the carpet. He didn't want to damage the carpet itself, so he took a block of wood and placed it on top of the lump. Then he began to beat the block of wood as hard as he could. He kept beating, hoping Mrs. Vanbrugh wouldn't hear the noise and come to see what he was doing. It would be difficult to explain why he was hammering the middle of her beautiful new carpet. After three or four minutes, the lump was beginning to flatten out. Eddie imagined the cigarette box breaking up, and the crushed cigarettes spreading out under the carpet. Soon, he judged that the lump was almost invisible. Clearing up his tools, he began to move the furniture back into the living room, and he was careful to place one of the coffee tables over the place where the lump had been, just to make sure that no-one would see the spot where his cigarettes had been lost. Finally, the job was finished, and he called Mrs. Vanbrugh from the dining room to inspect his work. "Yes, dear, very nice," said the lady, peering around the room briefly. "You'll be sending me a bill, then?" "Yes madam, as soon as I report to the office tomorrow that the job is done." Eddie picked up his tools, and began to walk out to the van. Mrs. Vanbrugh accompanied him. She seemed a little worried about something. "Young man," she began, as he climbed into the cab of his van, laying his toolbox on the passenger seat beside him, "while you were working today, you didn't by any chance see any sign of Armand, did you? Armand is my parakeet. A beautiful bird, just beautiful, such colors in his feathers... I let him out of his cage, you see, this morning, and he's disappeared. He likes to walk around the house, and he's so good, he usually just comes back to his cage after an hour or so and gets right in. Only today he didn't come back. He's never done such a thing before, it's most peculiar..." "No, madam, I haven't seen him anywhere," said Eddie, as he reached to start the van. And saw his packet of Marlboro cigarettes on the dashboard, where he had left it at lunchtime.... And remembered the lump in the carpet.... And realised what the lump was.... And remembered the hammering.... And began to feel rather sick....Multiple-Choice QuestionsClick on the answer you think is correct.
1. Why did Eddie hate being a carpet-fitter?
a)The pay was too low.
b)He didn't like working alone.
c)No-one appreciated his work.
d)He couldn't smoke on the job.
2. What did Eddie think of Mrs. Vanbrugh?
a)She was a kind, thoughtful lady.
b)She was rich and selfish.
c)She was always losing things.
d)She had good taste in furniture.
3. Why was Eddie called "Ed the Head" by his friends?
a)Because he was such an intelligent carpet-fitter.
b)Because he had a large head.
c)Because he was very proud and self-important.
d)Because of his footballing skills.
4. What did Eddie want to do when he had finished fitting the carpet?
a)have a cigarette
b)hammer the carpet flat
c)look for Mrs. Vanbrugh's lost bird
d)start work in the dining room
5. Why didn't Eddie remove the carpet to take out the thing that was causing the lump?
a)He couldn't take the carpet up once he had fitted it.
b)He didn't need the cigarettes because he had some more in the van.
c)It would take too long to remove the carpet and re-fit it.
d)He intended to come back and remove the lump the next day.
6. What did Eddie do with the hammer?
a)hammered nails into the lump
b)fixed the coffee table
c)left it under the carpet
d)flattened the carpet
7. What was Mrs. Vanbrugh worried about?
a)Her bird was missing.
b)She thought the carpet was going to be too expensive.
c)She thought Eddie had been smoking in the house.
d)She couldn't find her husband Armand.
8. What was really under the carpet?
a)the cigarettes
b)Eddie's toolbox
c)nothing
d)the missing bird
9. "Eddie was determined...." means that he:
a)had no idea
b)decided for sure
c)felt very angry
d)couldn't decide
10. "Peculiar" in the sentence "He's never done such a thing before, it's most peculiar..." means:
a)normal
b)like a bird
c)difficult
d)strange
Answer
1. C
2. B
3. D
4. B
5. C
6. D
7. A
8. D
9. A
10. D
Rabu, 31 Maret 2010
Kadin Rekomendasikan Fungsi Ditjen Pajak Dibatasi
NAMA : Dwi Ananto
Kls/NPM : 4EA03/10206272
JAKARTA - Indonesia Chamber of Commerce and Industry (Kadin) has recommended that the functions of the Directorate General of Taxation (DGT) is limited only to the executive function is to collect taxes and monitor tax compliance.
Kadin rate even though tax reform has been carried out during the Directorate General of Taxation is force is still too large because it covers three functions at once the executive, legislative, and judiciary. So that it causes injustice in serving the rights of taxpayers and also reduce the level of tax compliance.
"These three functions must be separated but not in relation to corruption. Copyright taxes charged by the withdrawal of power so broad executive function, it should be. The others remain under the Minister of finance, but not under the Directorate General," said Vice Chairman of the Monetary Sector Fiscal and Public Policy Haryadi B Sukamdani during a press conference at Menara Kadin Kadin, Kuningan, Jakarta, Wednesday (31/3/2010).
As we know the legislative functions of taxation, which issued a regulation implementing the tax laws and gives the interpretation of tax regulations and judicial functions, which handle an objection against an assessment made by a separate entity for tax assessment.
Given the separation of the regulatory and intepretrasi issued will be fair and true, because the new body is not burdened with the obligation to pursue such current revenue target.
"Thus the handling of objections would be unfair, because the new body is not burdened with the obligation to pursue revenue target as known today," he explained.
However, he also expressed the spirit of bureaucratic reforms undertaken in the Directorate General of Taxation should be appreciated just need to repair the system. "Her spirits are okay just the system's just not okay,
Kls/NPM : 4EA03/10206272
JAKARTA - Indonesia Chamber of Commerce and Industry (Kadin) has recommended that the functions of the Directorate General of Taxation (DGT) is limited only to the executive function is to collect taxes and monitor tax compliance.
Kadin rate even though tax reform has been carried out during the Directorate General of Taxation is force is still too large because it covers three functions at once the executive, legislative, and judiciary. So that it causes injustice in serving the rights of taxpayers and also reduce the level of tax compliance.
"These three functions must be separated but not in relation to corruption. Copyright taxes charged by the withdrawal of power so broad executive function, it should be. The others remain under the Minister of finance, but not under the Directorate General," said Vice Chairman of the Monetary Sector Fiscal and Public Policy Haryadi B Sukamdani during a press conference at Menara Kadin Kadin, Kuningan, Jakarta, Wednesday (31/3/2010).
As we know the legislative functions of taxation, which issued a regulation implementing the tax laws and gives the interpretation of tax regulations and judicial functions, which handle an objection against an assessment made by a separate entity for tax assessment.
Given the separation of the regulatory and intepretrasi issued will be fair and true, because the new body is not burdened with the obligation to pursue such current revenue target.
"Thus the handling of objections would be unfair, because the new body is not burdened with the obligation to pursue revenue target as known today," he explained.
However, he also expressed the spirit of bureaucratic reforms undertaken in the Directorate General of Taxation should be appreciated just need to repair the system. "Her spirits are okay just the system's just not okay,
Selasa, 19 Januari 2010
UPAYA MENCAPAI LOYALITAS KONSUMEN DALAM PERSPEKTIF SUMBER DAYA MANUSIA
Nama kelompok : 1.Dwi Ananto
2.Binto Saputra
1.Tema: Kendala Mencari Loyalitas Konsumen Dalam Sumber Daya Manusia
2.Permasalahan Dan latar belakang:
•Masalah
1.Bagaimana sebuah Bengkel mobil dapat mencari sebuah solusi dalam mencapai loyalitas konsumen.
2.Bagaimana strategi sebuah Bengkel mobil dalam mencari loyalitas konsumen
Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh bengkel mobil dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan.
3.Tujuan
Bengkel mobil dapat mencari sebuah solusi dalam mencapai loyalitas konsumen.
Strategi bengkel mobil dalam mencari loyalitas konsumen
4.Metodologi
-Chi-Square
-Probability
-Skala Likert
5.Hasil
•Hipotesis 1. Menyatakan bahwa untuk mencapai loyalitas konsumen maka bengkel mobil tersebut harus melakukan kegiatan seperti rekrutmen dan seleksi.
2.Binto Saputra
1.Tema: Kendala Mencari Loyalitas Konsumen Dalam Sumber Daya Manusia
2.Permasalahan Dan latar belakang:
•Masalah
1.Bagaimana sebuah Bengkel mobil dapat mencari sebuah solusi dalam mencapai loyalitas konsumen.
2.Bagaimana strategi sebuah Bengkel mobil dalam mencari loyalitas konsumen
Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh bengkel mobil dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan.
3.Tujuan
Bengkel mobil dapat mencari sebuah solusi dalam mencapai loyalitas konsumen.
Strategi bengkel mobil dalam mencari loyalitas konsumen
4.Metodologi
-Chi-Square
-Probability
-Skala Likert
5.Hasil
•Hipotesis 1. Menyatakan bahwa untuk mencapai loyalitas konsumen maka bengkel mobil tersebut harus melakukan kegiatan seperti rekrutmen dan seleksi.
Minggu, 27 Desember 2009
ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR
Nama kelompok : 1.Binto Saputra
2.Dwi Ananto
ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR
1.Tema: Ketatnya persaingan pasar dalam strategi reposisi merk
2.Permasalahan Dan latar belakang:
•Masalah
1.Bagaimana sebuah perusahaan dapat bertahan atau setidaknya tampil sebagai pemimpin perusahaan di tengah ketatnya persaingan pasar.
2.Bagaimana strategi sebuah perusahaan dalam menjalankan strategi reposisi merk.
•Latar Belakang
Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh pemasar dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan.
3.Tujuan
Mencari / menemukan bukti apakah suatu perusahaan tersebut dapat bertahan dalam persaingan pasar yang begitu ketat.
Menemukan bukti empiris keunggulan kompetitif yang dimiliki perusahaan untuk Dikomunikasikan dan Diposisikan dalam benak konsumen.
4.Metodologi
-Uji Validitasi
-Uji Realibilitas
-Skala Likert
-Regresi Berganda
5.Hasil
•Hipotesis 1. Menyatakan bahwa penerapan strategi ini harus dilakukan dengan berlandaskan pemahaman akan konsep dasar reposisi merk
•Hipotesis 2. Menyatakan bahwa strategi reposisi merk tidak dapat diimplementasikan pada setiap kondisi persaingan pasar untuk semua kategori produk
2.Dwi Ananto
ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR
1.Tema: Ketatnya persaingan pasar dalam strategi reposisi merk
2.Permasalahan Dan latar belakang:
•Masalah
1.Bagaimana sebuah perusahaan dapat bertahan atau setidaknya tampil sebagai pemimpin perusahaan di tengah ketatnya persaingan pasar.
2.Bagaimana strategi sebuah perusahaan dalam menjalankan strategi reposisi merk.
•Latar Belakang
Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh pemasar dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan.
3.Tujuan
Mencari / menemukan bukti apakah suatu perusahaan tersebut dapat bertahan dalam persaingan pasar yang begitu ketat.
Menemukan bukti empiris keunggulan kompetitif yang dimiliki perusahaan untuk Dikomunikasikan dan Diposisikan dalam benak konsumen.
4.Metodologi
-Uji Validitasi
-Uji Realibilitas
-Skala Likert
-Regresi Berganda
5.Hasil
•Hipotesis 1. Menyatakan bahwa penerapan strategi ini harus dilakukan dengan berlandaskan pemahaman akan konsep dasar reposisi merk
•Hipotesis 2. Menyatakan bahwa strategi reposisi merk tidak dapat diimplementasikan pada setiap kondisi persaingan pasar untuk semua kategori produk
Jumat, 11 Desember 2009
Riset Pemasaran atau Marketing Research adalah kegiatan penelitian dibidang pemasaran yang dilakukan secara sistematis mulai dari perumusan masalah, tujuan penelitian, pengumpulan data, pengolahan data dan interprestasi hasil penelitian. Kesemuanya ini ditujukan untuk masukan pihak manajemen dalam rangka identifikasi masalah dan p[engambilan keputusan untuk pemecahan masalah. Hasil riset pemasaran ini dapat dipakai untuk perumusan strategi pemasaran dalam merebut peluang pasar.
Tujuan Riset Pemasaran:
? Mendapatkan informasi yang akurat sehingga dapat menjelaskan secara obyektif kenyataan yang ada.
? Bebas dari pengaruh keinginan pribadi ( political biases ). “ Find it and tell if like it is “.
Studi tentang riset pemasaran dapat diklasifikasikan sebagai berikut:
Riset dasar
dikenal juga sebagai riset murni atau riset fundamental yang bertujuan memperluas batas-batas pengetahuan yang mempunyai kaitan dengan aspek-aspek system pemasaran. Selama ini hanya sedikit perhatian yang dicurahkan terhadap bagaimana pengetahuan tsb digunakan dalam proses manajemen pemasaran.
Riset terapan
bertujuan membantu para manajer mengambil keputusan yang lebih baik. riset terapan ini diarahkan kesituasi organisasi yang spesifik dan pelaksanaannya dibimbing oleh ketentuan-ketentuan yang berlaku dalam proses pengambilan keputusan.
Proyek riset pemasaran formal dapat dipandang sebagai seperangkat langkah yang disebut proses riset. Untuk melaksanakan proyek riset secara efektif diperlukan antisipasi terhadap seluruh langkah proses risetdan memahami saling ketergantungannya. sembilan langkah-langkah dalam proses riset yaitu :
1. Menetapkan kebutuhan akan informasi
2. menentukan sasaran riset dan kebutuhan akan informasi
3. menentukan sumber data
4. mengembangkan bentuk pengumpulan data
5. merancang sample
6. mengumpulkan data
7. mengolah data
8. menganalisis data
9. menyajikan hasil riset
Ada empat sumber utama dari data pemasaran :
? responden
? situasi analogis
? eksperimentasi
? data sekunder
Setelah sasaran penelitian ditetapkan dan kebutuhan informasi didaftar dengan terinci langkah selanjutnya adalah menentukan dari mana sumber data diperoleh.
Keterangan atau ilustrasi mengenai sesuatu hal bias berbentuk kategori, misalnya : rusak, baik, senang, puas, berhasil, gagal, dsb, atau bias berbentuk bilangan. Kesemuanya ini dinamakandata atau lengkapnya data statistik.
Data menurut bentuknya dapat dikatergorikan sbb:
1. Data yang berbentuk bilangan disebut data kuantitatif, harganya berubah-ubah atau bersifat variable. Dari nilainya, dikenal dua golongan data kuantitatif ialah :
? data diskrit yaitu data dengan variable diskrit
? data kontinu yaitu data dengan variable kontinu
2. data yang dikategorikan menurut lukisan kualitas obyek yang dipelajari adalah data kualitatif. sehingga golongan ini dikenal pula dengan nama atribut. Misalnya: sembuh, rusak, gagal, berhasil, dsb.
Menurut sumbernya data dapat digolongkan menjadi dua bagian yaitu :
1. data intern
adalah data data yang bersumber dari dalam perusahaan. Pengusaha mencatat segala aktivitas perusahaannya sendiri, misalnya: keadaan pegawai, pengeluaran, keadaan barang di gudang, hasil jualan, keadaan produksi pabriknyadan lain-lain aktivitas yang terjadi di dalam perusahaan itu.
2. data ekstern
adalah data yang bersumber dari luar perusahaan. suber data ekstern mencakup laporan riset komersial, majalah bisnis, laporan industri, laporan pemerintah, dsb.
Data ekstern dapat digolongkan atas dua bagian:
? data ekstern primer atau data primer
data primer merupakan data yang dikeluarkan dan dikumpulkan oleh badan yang sama untuk kebutuhan riset yang sedang berjalan.
? data ekstern sekunder atau data sekunder
data sekunder merupakan data yang sudah dipublikasikan untuk konsumsi umum
Tujuan Riset Pemasaran:
? Mendapatkan informasi yang akurat sehingga dapat menjelaskan secara obyektif kenyataan yang ada.
? Bebas dari pengaruh keinginan pribadi ( political biases ). “ Find it and tell if like it is “.
Studi tentang riset pemasaran dapat diklasifikasikan sebagai berikut:
Riset dasar
dikenal juga sebagai riset murni atau riset fundamental yang bertujuan memperluas batas-batas pengetahuan yang mempunyai kaitan dengan aspek-aspek system pemasaran. Selama ini hanya sedikit perhatian yang dicurahkan terhadap bagaimana pengetahuan tsb digunakan dalam proses manajemen pemasaran.
Riset terapan
bertujuan membantu para manajer mengambil keputusan yang lebih baik. riset terapan ini diarahkan kesituasi organisasi yang spesifik dan pelaksanaannya dibimbing oleh ketentuan-ketentuan yang berlaku dalam proses pengambilan keputusan.
Proyek riset pemasaran formal dapat dipandang sebagai seperangkat langkah yang disebut proses riset. Untuk melaksanakan proyek riset secara efektif diperlukan antisipasi terhadap seluruh langkah proses risetdan memahami saling ketergantungannya. sembilan langkah-langkah dalam proses riset yaitu :
1. Menetapkan kebutuhan akan informasi
2. menentukan sasaran riset dan kebutuhan akan informasi
3. menentukan sumber data
4. mengembangkan bentuk pengumpulan data
5. merancang sample
6. mengumpulkan data
7. mengolah data
8. menganalisis data
9. menyajikan hasil riset
Ada empat sumber utama dari data pemasaran :
? responden
? situasi analogis
? eksperimentasi
? data sekunder
Setelah sasaran penelitian ditetapkan dan kebutuhan informasi didaftar dengan terinci langkah selanjutnya adalah menentukan dari mana sumber data diperoleh.
Keterangan atau ilustrasi mengenai sesuatu hal bias berbentuk kategori, misalnya : rusak, baik, senang, puas, berhasil, gagal, dsb, atau bias berbentuk bilangan. Kesemuanya ini dinamakandata atau lengkapnya data statistik.
Data menurut bentuknya dapat dikatergorikan sbb:
1. Data yang berbentuk bilangan disebut data kuantitatif, harganya berubah-ubah atau bersifat variable. Dari nilainya, dikenal dua golongan data kuantitatif ialah :
? data diskrit yaitu data dengan variable diskrit
? data kontinu yaitu data dengan variable kontinu
2. data yang dikategorikan menurut lukisan kualitas obyek yang dipelajari adalah data kualitatif. sehingga golongan ini dikenal pula dengan nama atribut. Misalnya: sembuh, rusak, gagal, berhasil, dsb.
Menurut sumbernya data dapat digolongkan menjadi dua bagian yaitu :
1. data intern
adalah data data yang bersumber dari dalam perusahaan. Pengusaha mencatat segala aktivitas perusahaannya sendiri, misalnya: keadaan pegawai, pengeluaran, keadaan barang di gudang, hasil jualan, keadaan produksi pabriknyadan lain-lain aktivitas yang terjadi di dalam perusahaan itu.
2. data ekstern
adalah data yang bersumber dari luar perusahaan. suber data ekstern mencakup laporan riset komersial, majalah bisnis, laporan industri, laporan pemerintah, dsb.
Data ekstern dapat digolongkan atas dua bagian:
? data ekstern primer atau data primer
data primer merupakan data yang dikeluarkan dan dikumpulkan oleh badan yang sama untuk kebutuhan riset yang sedang berjalan.
? data ekstern sekunder atau data sekunder
data sekunder merupakan data yang sudah dipublikasikan untuk konsumsi umum
Minggu, 08 November 2009
Dwi Ananto/10206272
4EA03
Menurut saya bisnis yang beretik itu adalah bisnis yang jujur tidak melanggar aturan ataupun ketentuan yang berlaku,tidak pula berusaha untuk memperkay diri sendiri atupun golongan tertentu.banyak sekali kasus kasus yang terjadi yang menurut saya itu diakibatkan oleh bisnis yang tidak mengedepankan etika dan kejujuran.Oleh karena itu kita sebagai generasi pengisi perbisnisan indonesia harus dapat merubah atau setidaknya memperbaiki apa yang salah dalam berbisnis dimulai dari hal yang kecil.
4EA03
Menurut saya bisnis yang beretik itu adalah bisnis yang jujur tidak melanggar aturan ataupun ketentuan yang berlaku,tidak pula berusaha untuk memperkay diri sendiri atupun golongan tertentu.banyak sekali kasus kasus yang terjadi yang menurut saya itu diakibatkan oleh bisnis yang tidak mengedepankan etika dan kejujuran.Oleh karena itu kita sebagai generasi pengisi perbisnisan indonesia harus dapat merubah atau setidaknya memperbaiki apa yang salah dalam berbisnis dimulai dari hal yang kecil.
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